This article explains the difference between automated messages and bulk messages (email or SMS).
Automated messages—configured in Communications > Automations—are sent automatically based on the rules you choose (e.g., “When appointment created,” “Before unconfirmed appointment,” etc.).
These messages are ideal when a practice wants to communicate with a patient in response to a specific action, date, or field in Archy. You can send them via SMS, email, both, or according to the patient’s preferred contact method.
Bulk messages are designed for situations where a practice needs to send the same message to multiple patients, and the message is not triggered by a specific action, date, or field in Archy.
Common examples include unexpected office closures, a provider calling out sick, or notifying patients about newly available appointment slots.
Please use the mass SMS feature cautiously for marketing purposes. If a patient unsubscribes from your office’s text messages, they will no longer receive automated appointment reminders or any other scheduled text communications.
New compliance requirements added to any automated SMS sent from Archy: Automatically appending the practice name to automated SMS messages if it's not already included so that you are clearly identifying your practice as the senderAdding standard opt-out language (“Reply STOP to opt out.”) to all automated messages.Updating appointment confirmation, online booking, and forms links to include your practice name. They can reply START to opt back in.
Note:
Bulk SMS messages can be sent to up to 200 patients at a time. This limit is imposed by mobile carriers (including Verizon, AT&T, and T-Mobile) due to their spam-prevention policies.
Bulk emails can be sent to up to 10,000 patients at once, as email providers follow less restrictive spam-filtering rules.
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